> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://partner.docs.trychannel3.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://partner.docs.trychannel3.com/_mcp/server. # Channel3 Partner Program > **Enterprise partners only** > > The Partner Program is available to select enterprise platforms. Contact [support@trychannel3.com](mailto:support@trychannel3.com) if you're interested. AI platforms need good product data, but merchants rarely have time to clean it up — and for enterprise catalogs with millions of SKUs, manual cleanup is not feasible. Select partners can embed Channel3 to offer their merchants **structured, AI-ready catalogs** and automatic distribution to ChatGPT, Gemini, and Copilot. Merchants connect through a **hosted page co-branded with your logo and colors**. You integrate with a **small server-side API**, and Channel3 handles the rest. ## After a merchant connects Once you provision a merchant — or they finish the hosted connect flow — Channel3 owns the catalog pipeline end to end: * **Ingest** from e-commerce platforms, ERPs, custom API connection, or live PDPs * **Normalize** raw fields into structured records with variants, categories, and destination-specific specs * **Enrich** so AI agents can reason about products accurately * **Distribute** feeds to Google, Microsoft Copilot, OpenAI, and other AI shopping surfaces * **Re-sync** continuously as merchant catalogs change You do not run infrastructure, store credentials, or maintain platform integrations. ## How it works Three surfaces work together. The **Partner API** is your server-side control plane — four endpoints that onboard merchants, launch connect flows, and read connection state. The **hosted connect page** is where merchants link stores and destinations. The **observability dashboard** is where your team operates catalogs on their behalf. #### [Partner API](/api-overview) Onboard merchants, mint connect URLs, read sync state, list your portfolio. No credentials to store, no connect UI to build. #### Hosted connect Merchants complete OAuth, app installs, and multi-step flows on a page branded for your platform. Channel3 hosts and maintains every integration. #### [Observability dashboard](/observability) A web console for every merchant you provision — catalog health, connections, sync status, and distribution performance in one place. ### What the Partner API lets you do The API covers **merchant lifecycle and connect orchestration** — not catalog editing or feed management. Channel3 runs the pipeline; you call the API where your product meets the merchant. #### Create merchant [Create merchant](https://partner.docs.trychannel3.com/api-overview/createpartnermerchant) — register a customer when they sign up. Returns a stable `customer_id`. Channel3 starts crawling their storefront with no connect flow required. #### Create connect session [Create connect session](https://partner.docs.trychannel3.com/api-overview/createpartnerconnectsessionroute) — send a merchant to your co-branded hosted page when they are ready to link Shopify, Google, OpenAI, or other platforms. #### List connections [List connections](https://partner.docs.trychannel3.com/api-overview/getpartnermerchantconnectionsroute) — read import sources, destinations, and sync status after connect, or poll from your own UI. #### List merchants [List merchants](https://partner.docs.trychannel3.com/api-overview/listpartnermerchants) — reconcile or sync every merchant you have provisioned under your partner account. See [API Overview](/api-overview) for authentication, request patterns, and what stays on Channel3 vs. what you call from your server. ![Connect page showing import sources like Shopify and WooCommerce, and distribution destinations like Google, Microsoft, and OpenAI](/_fern-img/03d39a497a799ad3b9d18f2af239efe1f8248a520dabd411a1610aa47587b18f.webp) ## What Channel3 runs for your merchants You provision the merchant and redirect them to connect. Channel3 owns the pipeline after that — ingestion through distribution — at any scale. #### One integration, every source Shopify, WooCommerce, BigCommerce, Magento, Salesforce, Akeneo, Oracle NetSuite, SAP S/4HANA, Microsoft Dynamics 365 (F\&O), Infor CloudSuite, Sage X3, and live PDPs — normalized into one product graph. ERP connections are set up with Channel3 support. #### Structured by default Raw fields become clean records: titles, attributes, variants, categories, sizing, and more — mapped to each destination's spec. #### Rich product understanding We extract and structure data from images, so agents can reason about products as clearly as a human shopper. #### Feeds for every channel Structured data standardized and distributed to Google, Microsoft Copilot, OpenAI, and the long tail of AI shopping surfaces. #### Always in sync Catalogs re-sync as sources change, so data stays fresh across every destination. #### Built for millions of SKUs From a single store to your largest enterprise merchants, the pipeline scales without you managing infrastructure. ## White-glove service without building an admin product The observability dashboard lets your enterprise team **operate catalogs on behalf of merchants** — switch between every customer you provision, inspect their product data, and check per-destination sync status without writing scripts or opening tickets with Channel3. When a merchant asks why products are not showing on Copilot or whether their Google feed is syncing, your support team can jump to that customer, review their catalog, and see live connection state (account IDs, last sync time, products synced). That is how you offer **white-glove catalog service** as a differentiated part of your platform: Channel3 runs the pipeline, and your team has the visibility to back it with hands-on support. #### [Catalog](/observability) Browse products, review structured attributes, and see how Channel3 normalized each merchant's data. #### [Connections](/observability) Import sources, distribution destinations, and per-connection sync status — complementing the [List connections](https://partner.docs.trychannel3.com/api-overview/getpartnermerchantconnectionsroute) API. #### [Visibility](/observability) See how products rank on AI shopping surfaces and where catalog gaps affect discoverability. #### [Publishers](/observability) Track impressions, clicks, and feed performance so you can report outcomes back to merchants. ## Get started #### [Quickstart](/quickstart) Integrate in four server-side steps: create a merchant, mint a connect session, redirect to your hosted page, read connection state on callback. #### [API reference](/api-overview) Authentication, schemas, error responses, and the API Explorer for all partner endpoints.